BMW x Joshua Vides
BMW M is immersing itself in the diverse Los Angeles art scene, having started a new collaboration with Joshua Vides and the BMW X4 M Competition. This collaboration with the internationally renowned artist from the USA, whose works play with the perception of objects as a sketch and blur the boundaries between drawing and reality, has produced a hand-painted BMW X4 M Competition, its dynamism emphasized thanks to Joshua Vides’ unmistakable style and application of black lines on a white background. The son of Guatemalan immigrants has been a great fan of the BMW brand since childhood. For him, this collaboration represents the fulfilment of a long-cherished dream.